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We meet you where you are and help you go further.

It’s your time to thrive.

LET’S TALK

Be well-compensated for your work, be fully supported with the best systems and people, experience collaboration and connection with your co-workers, and build your retirement plan. It’s really that simple.

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Residual Referral Income

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Equity Ownership

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Low CAP Structure

About Us

Founded in 2011, our brokerage began with a simple idea — that a small team of dedicated, professional agents could deliver exceptional real estate service through expertise and integrity.
Today, we proudly serve clients across South Carolina, North Carolina, Tennessee, Florida, and Georgia. While our company has grown, our focus remains the same: building lasting client relationships through outstanding service, communication, and trust.

Let's stay connected.

The goal is not to do business with everybody who needs what you have.The goal is to do business with people who believe what you believe.

Our Core Values

AGENT CENTRIC

Every tool, system, and decision we make is designed to make your job easier, more efficient, rewarding, and client-focused.

FAMILY FIRST

We support the financial, physical, and mental well-being of our Agents and Staff, valuing family above all.

CLIENT FOCUSED

The Agent-Client relationship is our priority. We provide training and systems to ensure the highest level of service.

TECH FORWARD

We adopt emerging technology to give Agents efficient, results-driven systems to run their business optimally.

GROWTH MINDED

We embrace challenges, learn from feedback, and believe that effort and persistence drive skills, outcomes, and success.

CULTURE OF GENEROSITY

We promote teamwork, knowledge sharing, fostering a sense of family and ownership throughout INNOVATE Real Estate.

If you aren’t growing and evolving,

you’re standing still.

At INNOVATE, you’ll find a constant stream of online and in-person training events from industry coaches, agents, and vendors plus Mastermind groups & events.

And head over to INNOVATE University for access to hundreds of online training andmotivational resources…24 hours a day, 7 days a week. Agents focused on goal setting, mindset, working with buyers, landing more listings, and business planning will thrive when they log-in and dive-in.

The Latest News at INNOVATE

General Carpentry

MOVE Realty joins INNOVATE in St. Pete!

July, 2025 We’re thrilled to announce that MOVE Realty has officially joined forces with INNOVATE Real Estate in St. Petersburg!

2025 Stock options at INNOVATE

Leading INNOVATE Real Estate’s Growth in Charlotte

Her leadership will empower agents and enhance real estate experiences in one of the nation’s most dynamic markets.

Time to Level Up Your Real Estate Business

Leading INNOVATE Real Estate’s Growth in Charlotte

INNOVATE Real Estate is excited to announce its upcoming annual conference, scheduled for March 2025, in heart of Savannah, Georgia

Have a question? We are here to help.

1309 Professional Drive
Myrtle Beach, SC 29577
(843) 839-3325